TurboDebt integrated the Trustpilot brand into their most successful Facebook and Instagram ads based on debt amounts and overall cost per closed deal. These ads are simple and straight to the point: “TurboDebt can help you without taking out a loan or filing for bankruptcy. Swipe up to see if your debt is eligible.” This also highlights the main pain points of their target audience.
Surprisingly, these social media ads performed well when targeting a cold audience (versus retargeting campaigns focused on existing/warmer leads). Despite seeing a slightly higher lead cost (around 40%), Trustpilot-branded ads saw conversion rates nearly double — making this a highly effective strategy overall.
Another interesting finding: TurboDebt’s Trustpilot ads resonated with younger men (ages 25–44), who weren’t a primary audience in the past. This allowed the company to expand its marketing to different demographics, opening up new prospects.
Working with a Meta sales rep to manage your digital ad spend is very helpful on Meta-owned platforms like Instagram and Facebook, but reps are sometimes wary of debt relief companies, so they often don’t cooperate with them. Positive Trustpilot reviews help build credibility so TurboDebt can demonstrate its credibility as a company.
TurboDebt uses multiple Trustpilot widgets on its website. The home page has a section dedicated to customer reviews and a customized version of the website widget displays the Trustpilot logo, trust score, star rating and total number of reviews. Real customer testimonials include key aspects of how these customers benefited from TurboDebt’s services.
The site also includes a special customer review landing page which uses two varieties of Trustpilot control widgets. This assures visitors that others have had positive experiences with TurboDebt. Some of these positive reviews mention a representative by name and this boosts employee morale. In some cases, these representatives share positive reviews on LinkedIn or other social channels.
Although TurboDebt has garnered more than 7,500 5-star reviews in about a year, not all reviews are positive. The small number of negative reviews displayed shows visitors that the company is transparent, enhancing the credibility of positive reviews. Depending on the nature of the negative review, TurboDebt presents the trends to the larger team so they can resolve the issue or reach out to the reviewer for more information.
Finally, TurboDebt placed the Trustpilot rating widget below the form on the Apply Now page. By prominently displaying Trustpilot reviews, TurboDebt hoped to increase consumer confidence in their business at this pivotal time in the sales funnel. She has experienced up to a 14% increase in conversion rates since adding the review widget to her Apply Now landing page.
TurboDebt is ranked as the No.1 best company in the debt relief services and financial advisors categories on Trustpilot. Having this organic listing in search results has been a huge boost to TurboDebt’s SEO and generates higher quality search traffic.
Trustpilot’s business profile consistently ranks in the top five for key search terms, displaying a five-star rating and positive reviews to increase customer trust. TurboDebt receives approximately 1,000 clicks per month on its Trustpilot profile, and approximately 20% of these visits are ultimately referred to the TurboDebt website each period.
“Reputation management is a key focus for us as we continue to rapidly expand and build our brand. And because there are still many people who are skeptical of companies like ours in the debt relief industry, we’ve made getting legitimate business reviews a top priority.”
Wes Silver
SEO Manager at TurboDebt
Since customers are understandably picky about who they work with, trust matters now more than ever. However, it is not enough to simply build a solid reputation with customers. Companies need to make their positive brand reputation visible so that current and future customers know who to trust.
Does this sound like you? Let’s work together. Trustpilot can help you improve on-page metrics, CTR, conversion rates, social engagement and more in a matter of weeks.
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