Known as an established and trusted loan and borrower company, Check ‘n Go has been in business for nearly 20 years, first as a brick-and-mortar business and more recently as an online service for customers who need quick payday change and installment loans.
In the highly competitive online market for payday loans, reviews would help Check ‘n Go differentiate itself from other lenders and loan brokers.
Check ‘n Go’s success in its vertical markets is largely related to the brand’s emphasis on customer service and its ability to offer a real loan service, not just aggregate leads like many of its competitors do . However, Check ‘n Go relied on a proprietary feedback process, which did not help build the Google Seller profile or qualify them for Google Seller Ratings.
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Adopt an open third-party solution to capture, share and amplify customer reviews for the Check ‘n Go brand
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Create an additional positive brand advantage for ranking well in organic search engine results pages (SERPs)
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Increase the credibility of Check ‘n Go reviews by engaging a trusted, secure feedback tool
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Improve click-through rates and conversions for their acquisition channel in Google Ads
Check ‘n Go replaced its in-house review solution with Trustpilot and quickly began implementing the platform’s integration points across its website and across all customer interactions.
After customers secure a loan with Check ‘n Go, they are sent an email inviting them to review the service via Trustpilot’s Automated Feedback Service. Check ‘n Go shares the reviews on key landing pages of its website, where paid advertising visitors arrive. These visitors are looking for information about a critical process that they need to ensure is fast, convenient and reliable.
The accessibility of Check ‘n Go reviews on these pages supports and responds to this requirement, which also helps to encourage conversion decisions.
The end result showed that landing pages with Trustpilot reviews performed at much higher conversion rates than pages without reviews. So Check n’ Go runs A/B tests to determine where else on their site customer feedback could improve performance.
When clients come to us for short-term financial help, they need to quickly know what sets Check ‘n Go apart from the pack and why they should do business with us.
Farhad Rahbardar, Web Analytics Analyst
Within a few months of implementing Trustpilot, Check n’ Go had already recorded measurable benefits for their brand.
Landing pages featuring customer reviews saw an increase in conversion rate of about 12 percent, a significant improvement.
Trustpilot reviews also helped reduce Check ‘n Go’s paid search advertising costs, making the Google Ads program a better overall return on investment.
“Trustpilot reviews help us give them the peace of mind that comes from word of mouth marketing and the ROI was clear from the start.“
– Farhad Rahbardar, Web Analytics Analyst at Check ‘n Go
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