Believe it or not, Lars personally reads every review left for Eventyrsport on Trustpilot. And why is that?
Because he believes that internalizing customer feedback is the only sure way to future-proof a business and deliver the best possible customer experience. After all, even the occasional bad review creates an opportunity for e-commerce greatness.
According to Lars and his team, negative reviews can be extremely helpful when it comes to identifying and fixing minor business issues before they become full-blown problems. And we couldn’t agree more.
In fact, this commitment to customer experience is alive and well across the organization at Eventyrsport. The team has a very high bar for customer experience and they are well aware that online shoppers are very interested in the experiences of those who have shopped before them.
This is why Eventyrsport decided to use Trustpilot in its marketing material to demonstrate its excellent reputation at the top of the buying journey. From their cross-channel ads, newspapers and newsletters, to prime real estate on their website — they put what customers say about their business front and center.
And knowing that even customers who shop at their retail locations are likely to do online research while in-store, Eventyrsport has begun displaying their customer feedback from Trustpilot reviews across all of their retail screens.
With their eight-year commitment to customer experience and building trust with online audiences, we have no doubt that Eventyrsport is on a path to future-proof e-commerce success.