How Flinders uses reviews to build trust throughout their customers’ purchase journey – Trustpilot Business Blog

Flinders case study

Geert-Jan Smits, founder and CEO of Flinder Design

Constantly keeping the customer at the center of attention is one of the main goals that the company sets every day and which it also manages to achieve through cooperation with Trustpilot.

Thanks to this, Flinders was able to collect in about time 4,300 reviews in 3 different markets (Netherlands, Belgium and Germany), reaching its excellent overall rating 8.8 points from 10 in the Netherlands and from 9.1 points at 10 in Belgium.

Flinders strongly believes in the importance of providing its customers with the best possible shopping experience. To achieve this, show them your reviews across all channels, helping them make more informed choices.
Additionally, since the company began leveraging Trustpilot scores, using them on its website and in SERPs (search engine results pages) with review snippets, saw an increase in click-through ratethereby confirming its strategic importance.

Customer reviews have also helped the company build its credibility in new markets and identify weaknesses and aspects of its business to improve and develop further.

In the Fliders Design hit video, Geert-Jan Smits, founder and CEO of the companyexplains how gaining valuable insights from his customers through Trustpilot has enabled his company to significantly improve its shopping experience and grow rapidly internationally.

Watch the video below and learn more.

Smiling man in hat and little girl in his arms

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