relive it worldremember that goal, remember the first person you hugged after the long-awaited victory. Football lives with passions and emotions. It is inexplicable. Only those who succumb to their own 90 minutes of glory They know it’s one of those loves that lasts a lifetime… and beyond. It is because of this Experience Group decided to create it The Legends Museum, an immersive experience that collects the history of football in Madrid’s Puerta del Sol.
During the tour planned by the experiential marketing company and president of legends, Marcelo Ordas —also owner of the collection on display—visitors can think more than 600 historical objects in an area of 4,200 square meters and 7 floors of the building declared a Site of Cultural Interest, where the museum is housed.
LEGENDS: AN INCREDIBLE FOOTBALL EXPERIENCE IN MADRID
It wasn’t that long ago Legends: The Home of Football It reached more than 45,000 visitors. What is surprising about this proposal that opened its doors last June? And why it can become one of the must see in Madrid?
The Experientia Group’s first foray into the museum space invites you to enjoy one football route which includes from iconic match-worn jerseys from different world championsto unforgettable trophies and balls, all of which belong to the collection that Marcelo Ordas has been gathering for over 30 years.
“Legends is a great achievement for the company and we’re excited to bring it to life.” unparalleled experience in the heart of Madrid. Our aim has always been to take experiential marketing to new horizons and with this project, which was our first foray into museography, we have been able to show all our ability by redefining this field and creating a truly unique experience for visitors,” he states. . Jesus Garcia, CEO of Experientia Group.
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